#1
On people with a passion for their work
Trust the ones who have a passion for their work. Run from the ones who work to keep their job
People. Data. Technology.
C-suite advisor on AI, data and strategy.
Author of The Data Mindset Playbook.
People Decide To Trust.
About me
I help leaders look beyond the hype.
I have spent more than 25 years in digital transformation and data strategy: executive roles in Fortune 500 companies and consultancies, and several startups I have founded and advised. Today, from Quantum Markethink, I work with leadership teams to understand digital change and to decide with judgement.
Before that I ran digital marketing at BBVA — where I pioneered gamification in banking — and led digital transformation at Merkle. In 2016, EXPANSIÓN listed me among the 50 leading experts in digital transformation in Spain.
For more than a decade I have taught digital strategy, data strategy and artificial intelligence to executives at IE Executive Education. Many of those ideas end up in my learnings and in The Data Mindset Playbook.
Right now
- CEO of Quantum Markethink
- Academic director at IE Executive Education
- Author of The Data Mindset Playbook
«Data for people who'd rather not read about data.»
The Data Mindset Playbook
Bernardo Crespo & Gam Dias · Prólogo de Andreas Weigend
Este libro es para ti si…
- You work surrounded by data, but technical manuals bore you.
- You'd rather learn from real stories by experts than from theory.
- You want to see the forest and the trees of your data landscape at once.
- You have two spare hours — or 52 weeks to take it slowly.
Not for you if you're after a technical treatise with formulas and footnotes.
Many of these ideas grew out of my notes.
Learnings
Learning notes
Handwritten reflections — on learning, fear, courage and change. One learning at a time.
#2On stopping to think
If you haven’t got time to stop and think, it’s because you’ve been stuck for a long while
#4On the difference between passion and obsession
The difference between passion and obsession: passion makes you lose track of time. Obsession won’t let you switch off, for fear of missing something
Showing notes #1, #2, #4.
The Quantum Markethink blog
Writing on AI, data, executive judgement and transformation.
Artificial Intelligence2026
From "Coding Sweat-shops" to "Trusted Agent Factories": The Resilience of the Peripheries in the Age of Augmented Intelligence
One of those posts written in the small hours by an anonymous coding geek, probably somewhere on the Costa del Sol or in Getafe, in a moment of anger and inspiration, ha…
Read more
Strategy2026
When Companies Glow and Grow, Who Becomes Happier?
When people glow and grow, life often becomes happier.
Read moreData2026
A case for AI (technology, data and people)
Imagine a reality in which we have learned that technology, like data, are enablers and that, in the hands of the wrong person, it…
Read more
Artificial Intelligence2026
Understanding Deep Learning through image generation.
Images 1 and 6 are synthetic: generated by AI from a time series of images.
Read more
Strategy2026
35 minutes: the industrial dose of captivity — and why deleting an app today is more than an act of freedom
35 minutes. That is the precise dose beyond which TikTok's own internal documents —exposed in 2024 by faulty redaction in a lawsuit filed in Kentucky…
Read more
Leadership2026
Synthetic Feedback Loop: The New AI Bedchamber, or the New Filter Bubble of AI
Ever since social media was created, we had been trapped in a filter bubble built on the content that rewarded whatever ultimately generated…
Read more
Strategy2026
Critical Thinking Squared
If critical thinking becomes the main skill to develop in an era of coexistence between humans and machines (the era of Augmented Intelligence)…
Read moreLeadership2026
Three Decades of Trust
Exactly a decade ago, IE University Lifelong Learning offered me the chance to lead, as academic director, a program for top executives facing the challenge of redesigning their strategy in digital environments.
Read moreAppearances
Podcasts
Conversations on AI, data, leadership, privacy and digital transformation.
- EN
ThinkFuture — Chris Kalaboukis
737 – ThinkFuture hosted by Chris Kalaboukis
March 2023Escuchar - EN
The EdTech Podcast
#223 – What Matters in Edtech: Leadership
March 2021Escuchar - ES
Masters of Privacy
Estadios y niveles de madurez del CDO en la estrategia de datos
April 2020Escuchar - ES
Villalnnova
#10 – Cómo ser digital y no morir en el intento
May 2019Escuchar - ES
La Propagadora
Historias de Terror: Miedo y Comunicación
February 2019Escuchar - ES
Product Hackers
Episodio 7: Transformación Digital de la Moda
June 2017Escuchar
Let's talk
Does your organisation decide with judgement in the age of AI? Book 30 minutes and we'll take a look.