
Digital Transformation or Strategic Maturity?
The digital maturity of companies is an indisputable catalyst for results, whether through business improvement or process optimization.
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Essays on artificial intelligence, data strategy, the future of work and trust as the engine of change.
18 articles · Datos

The digital maturity of companies is an indisputable catalyst for results, whether through business improvement or process optimization.

Last November Spain set up, for the first time, a Secretariat of State for the Digital Agenda. At business level, 74% of corporations in Spain are tackling a digital transformation project.

What if most economies at public level did not know how to measure the impact of digital transformation? What are the challenges of the public sphere and which ones remain in the private sphere?

I've spent the last 20 years jumping from process definition and internal consulting to the most traditional marketing and from there to loyalty, from customer loyalty…

[This post gathers reflections on Digital Analytics, Strategy and Digital Transformation. It is an extract from an interview previously published on the…


