Strategy
Critical Thinking Squared
If critical thinking becomes the main skill to develop in an era of coexistence between humans and machines (the era of Augmented Intelligence)…
13 min read
Blog
The Quantum Markethink Blog
Essays on artificial intelligence, data strategy, the future of work and trust as the engine of change.
108 articles
Leadership
Three Decades of Trust
Exactly a decade ago, IE University Lifelong Learning offered me the chance to lead, as academic director, a program for top executives facing the challenge of redesigning their strategy in digital environments.
5 min read
Artificial Intelligence
The GenAI Adoption Curve: Fact-Checking the "2 Billion Users" Hypothesis
The following is a rewarding exercise in leveraging multiple AI models to enhance my research capabilities. My core objective was to validate an estimate o…
7 min read
Leadership
The Invisible Crisis in the Modern Workplace: How Hybrid Work, AI, and Culture Are Hollowing Out Our Talent Future
[Read the complete article in Spanish: https://www.bernardocrespo.com/la-crisis-invisible-en-el-lugar-de-trabajo-moderno/]
10 min read
Leadership
Who watches the watcher? The transition toward a crisis of moral responsibility in the age of contextual AI
“Always be intentional with your desires,” advises a young speaker at a TED talk (Cordae). At first glance, it sounds reasonable. Even wise.
12 min read
Leadership
From post-truth to post-reality: Content, Consciousness and Trust.
When we discover the many modalities of generative AI, we understand that each of them represents different ways of representing data (or information)…
8 min read
Strategy
Multidisciplinary Learning: Chemistry and Emotionality in Companies
The 2025 Nobel Prize in Chemistry was awarded to the discoverers and developers of MOFs (Metal-Organic Frameworks)…
8 min read
Data
Escaping the Productivity Trap: Inclusive Institutions in the Agentic AI Era
Across the globe, two very different economic models — one market-driven, the other state-directed — have converged on a strikingly similar outcome. Despit…
10 min read
Artificial Intelligence
The Fork in the Road: Two Potential Dual Trajectories of AI Agent-Driven Digital Innovation
For decades, AI has been a powerful tool—but only in a supporting role. It assists, automates, and accelerates, yet it remains constrained by human interve…
7 min read
Artificial Intelligence
More Wood on the Fire: The Risk of Cognitive Offloading
“Humanity has never moved forward without friction. The question is: how much friction is enough not to pull us off our centre and to keep our north star…
10 min read