Leadership
Zero Moment of Trust. Yes, TRUST.
Zero Moment of Truth was a term coined by Google in their 2011 eBook “ZMOT - Winning the Zero Moment of Truth”. The term refers to the moment in the purcha…
11 min read
Blog
The Quantum Markethink Blog
Essays on artificial intelligence, data strategy, the future of work and trust as the engine of change.
106 articles
Digital Transformation
Disruption as a Service: An Exponential Need for Change
We may find it hard to accept, in a macroeconomic context of stagnation (with a risk of inflation if we take it into our heads to print money to pay off the debt…
7 min read
Strategy
Turning Survival into Growth
Maybe none of us believes that the conversation right now is about looking for transformation models: You've lost your mind! How can you think…
9 min read
Strategy
Acceptance vs. Arrogance
Damn reality doesn't match my expectations (arrogance). In other words, our starting hypothesis isn't confirmed. Any researcher would have learned…
6 min read
Data
Remind Me to Remember
There will be a day after this lockdown. And perhaps it's worth remembering learnings for when the rush returns, the quick breakfast before…
5 min read
Leadership
Pandemic Generosity
[This article has been previously published in ENGLISH under the title “Pandemic Generosity and Digital Transformation”…
4 min read
Leadership
Transformation beyond Digital
A lot has happened since then and the truth is that the program has kept evolving and the world has added a few developments worth highlighting:
7 min read
Strategy
Digital sustainability or solving the dilemma of benign versus catastrophic vision facing the growth of digital juggernauts
We are facing a situation in which we may have to begin to recognize that in order to empower humans again, we have to accept that their behavior has alrea…
11 min read
Artificial Intelligence
Intrapreneurship: The secret sauce of Exponential Growth
[Reading time: 9 mins. 42 secs.]
12 min read
Digital Transformation
12 simple tips to hack the challenge of digital transformation
Read original post in Spanish on bernardocrespo.com/#blog "Una Sencilla Deconstrucción de la Transformación Digital".
6 min read