The Quantum Markethink Blog

The new paradigm of a data-based reality

Heat maps, geolocation maps, in-store traffic distribution, command and control centres, etc... Data scientists and digital analysts are the new cartographers of the digital economy.

DIVISADERO joins MERKLE: 10,000 reasons to be proud

Digital Transformation: A Concept Born of Fear

Digital is a lever for transformation, a new vector of strategy; it is a path and not a goal. Business models are in continuous change…

Digital Transformation or Strategic Maturity?

The digital maturity of companies is an indisputable catalyst for results, whether through business improvement or process optimization.

Can we define a digital roadmap for Spain?

Last November Spain set up, for the first time, a Secretariat of State for the Digital Agenda. At business level, 74% of corporations in Spain are tackling a digital transformation project.

Is Digital Transformation a Public or a Private Challenge?

What if most economies at public level did not know how to measure the impact of digital transformation? What are the challenges of the public sphere and which ones remain in the private sphere?

I Have CDO -stasis, Can I Be Cured?

The phone starts ringing and unexpected emails burst into the personal inbox: "I'd love to tell you about a position I'm handling…

Can you learn while writing a book?

Over the last 3 months I have been through a writing drought (in public) and there was a reason for it. I have been immersed in writing my first book.…

Personal Transformation and Digital Transformation

Communication, Content and User Experience as levers of Digital Transformation